Case Study: Nationwide Accounting Firm boosts digital engagement with OneTouchPoint

Nationwide Accounting Firm Optimizes Marketing Strategies

A nationwide accounting firm struggled with low digital engagement and a lack of a cohesive marketing strategy, which was further complicated by leadership's resistance to investing in digital initiatives. To address these challenges, the firm partnered with OneTouchPoint for its marketing services, including campaign management and digital advertising.

OneTouchPoint implemented an integrated multi-channel strategy, conducting a digital asset audit and launching a targeted 90-day pilot program with PPC, SEO, and social media ads. This data-driven approach yielded impressive results within 60 days, including a 40% increase in overall web page views and a 750% surge in location-specific page views. The campaign also generated 55 new leads, successfully demonstrating the ROI of digital marketing to the firm's leadership and setting the stage for continued growth.