Case Study: a national home building supplier achieves 500% advertising ROI with OneTouchPoint

National Home Building Supplier Optimizes Advertising Return

A national home building supplier faced challenges with limited local brand recognition, a lack of marketing support for its distributors, and fragmented campaign efforts. To address these issues, they partnered with OneTouchPoint (OTP) for a solution that utilized the OTP One platform.

OneTouchPoint implemented a five-month multichannel marketing campaign using targeted direct mail, digital ads, and trackable landing pages managed through OTP One. This strategy delivered a remarkable 500% return on advertising spend, significantly enhanced distributor engagement, and greatly increased local brand awareness for the supplier.