Case Study: National Multi-Location Retailer Streamlines Local Marketing and Cuts Costs with OneTouchPoint

Fortune 500 Retailer Streamlines Local Marketing Operations Retail

The national multi-location retailer, a Fortune 500 company, faced challenges with a fragmented vendor network that led to brand compliance issues, limited reporting, and inefficient budget control across its 700+ stores. They partnered with OneTouchPoint to overhaul their local marketing execution and achieve centralized management.

By implementing the OTP One platform, OneTouchPoint provided a centralized hub for brand assets, streamlined order fulfillment, and introduced transparent budget management tools. This solution delivered significant results, including over 10 million marketing pieces ordered annually through the system, substantial cost savings from vendor consolidation, and empowered local stores to manage their budgets while maintaining brand compliance.