Case Study: USDA improves Rural Development website accessibility with OneSpring

USDA improves website task success to 80% with OneSpring

The USDA sought to improve its Rural Development website, which was critical for rural Americans seeking housing loans and state-specific program information. Despite its comprehensive content, users struggled with complex navigation and unclear labeling, making it difficult to find eligibility criteria and local contacts. OneSpring was engaged to address these usability challenges.

OneSpring conducted mixed-method usability testing and implemented targeted design improvements, including a redesigned navigation structure and more intuitive interactive elements. These changes resulted in an 80% success rate for finding loan eligibility information and an 81% success rate for locating contact details. The average task completion time dropped by 35% on second attempts, demonstrating significantly improved usability and user satisfaction.

USDA