Case Study: Avocados From Mexico boosts content engagement with OneSpot

Trailblazing produce brand becomes category authority through personalized content experiences

Avocados From Mexico wanted to extend the momentum of its high-profile Big Game marketing and establish itself as the authority on avocado cooking and nutrition year-round. To do that, the brand needed more than a large library of recipes and educational content—it needed a way to keep audiences engaged with personalized digital experiences. It partnered with OneSpot and its content personalization platform to help meet that challenge.

Using OneSpot OnSite and OneSpot Insights, Avocados From Mexico delivered individualized content recommendations across its English and Spanish websites while also using content intelligence to guide editorial planning. The personalized experience drove a 26% lift in overall pageviews for content, a 28% increase in engaged pageviews, and made visitors 20% more likely to consume three or more pieces of content per session.

Avocados From Mexico

Ivonne Kinser

Director Digital Strategy & Innovation