Case Study: IBM Security boosts personalized content engagement with OneSpot

Security brand serves high-speed professionals with a personalized content experience

IBM Security, the enterprise security arm of IBM, wanted to make SecurityIntelligence.com a trusted resource for security professionals while avoiding the “needle in a haystack” problem of having thousands of articles buried on the site. To deliver more relevant content to a wide range of security audiences, IBM Security turned to OneSpot and its content personalization platform.

Using OneSpot OnSite and OneSpot Insights, IBM Security personalized content recommendations based on individual interests and content consumption history, while also using insights to guide editorial planning. The results included more than a 15% lift in engaged pageviews, over a 16% increase in actively engaged time spent with content, and more than a 13% lift in visitors consuming 3+ pieces of content per session, helping OneSpot boost overall content consumption and engagement.

IBM Security

Pamela Jones

Worldwide Digital Strategist