Case Study: L’Oréal achieves 12x more product CTA clicks with OneSpot

L’Oréal Sees 12X Increase in Clicks on Product Purchase CTAs With OneSpot

L’Oréal, a globally recognized cosmetics brand, acquired Makeup.com to increase brand awareness and sales through content but faced intense competition for consumer attention. They needed a solution to deliver a truly personalized experience to their target audience and chose OneSpot's personalization technology to meet this challenge.

By implementing OneSpot, L’Oréal instantly enabled hyper-targeted content recommendations on Makeup.com. This led to an 80% increase in engaged users and dramatically improved click-through rates; they saw a 12x increase in clicks on product purchase CTAs and a 25x increase on newsletter sign-ups. OneSpot also provided insights that helped refine their overall content strategy.

L’Oréal

Danielle Davis

AVP Content & Social, Digital Basecamp