Case Study: Delta Faucet boosts personalized content engagement with OneSpot

Delta Faucet Increases Engaged Site Visitors by 300% With OneSpot

Delta Faucet, a 60-year-old plumbing industry innovator, needed to modernize its digital presence as consumers increasingly turned to design blogs, video, and personalized content experiences. To become a go-to destination for design inspiration, tips, and advice, the company shifted to an “Inspired Living” content marketing strategy and looked for a way to deliver more relevant experiences across channels.

Delta Faucet partnered with OneSpot and used its content personalization platform, including OneSpot OnSite, ReAct, InAd, and Insights, to deliver individualized recommendations, retarget visitors, and promote helpful content across the web. The results included a 49% increase in content pageviews per visitor, 17.8 million personalized articles served to more than 500,000 monthly visitors, 4X more articles consumed by retargeted users, and 4X more CTA clicks among users who viewed 3+ articles versus one article.

Delta Faucet

Jake Frick

Digital Experience Marketing Manager