Case Study: Campbell’s achieves deeper engagement with OneSpot

Campbell’s Increases Active Content Users by 34% With OneSpot

Campbell’s partnered with OneSpot to address declining engagement on Campbell’s Kitchen, its recipe-focused digital content hub. The team wanted to move beyond a manual, one-size-fits-all approach and create a more personalized content experience that would deepen audience connections and inform smarter content investment decisions.

Using OneSpot’s Active Content Intelligence, Campbell’s delivered individualized content experiences across its website and email, including homepages, recipe pages, product pages, and newsletters. The results included a 21% increase in engaged pageviews, a 19% increase in engaged time, and a 34% increase in active content users, with active users also proving far more likely to click subscribe, join free, and buy now.

Campbell’s

James Gilbert

Director of Personalization