Case Study: Overstock achieves an 84% boost in organic search traffic with OneSpace

Overstock - Customer Case Study

Overstock engaged OneSpace to tackle inaccessible product data, poorly optimized product descriptions, and severe resource/time constraints ahead of the holiday season. Working with OneSpace’s Product Onboarding and on-demand workforce, Overstock aimed to boost organic traffic and conversions by optimizing its top-converting product content.

OneSpace deployed 13,909 qualified workers (the equivalent of 127 full-time employees) to cleanse and tag data, add more than 4 million product attributes, and optimize descriptions across 100,000+ pages in under 60 days. As a result, Overstock’s targeted keywords rose from an average Google ranking of 6th to 4th within 30 days, driving an estimated 84% increase in organic search traffic to the optimized pages—demonstrating OneSpace’s measurable impact at scale.

Overstock

Steve Tryon

Senior Vice President of Logistics