Case Study: Nestlé Purina PetCare Company achieves 500% faster time-to-market and 67% cost savings with OneSpace

Nestlé Purina PetCare Company - Customer Case Study

Purina (Nestlé Purina PetCare Company), a leading pet food manufacturer selling hundreds of SKUs across marketplaces like Amazon, Walmart and Target, needed a scalable, cost-effective way to create unique, marketplace-specific product descriptions that met brand and legal standards. OneSpace was engaged to provide Product Content Creation using its on-demand network of freelance e-commerce writers and account strategists to address differing channel requirements and a tight time-to-market challenge.

OneSpace built an end-to-end workflow—standardizing requirements with Purina’s brand and legal teams, developing marketplace-specific guidelines, commissioning descriptions for 500+ products, publishing content, and performing ongoing audits. As a result, OneSpace reduced Purina’s turnaround from 20 weeks to 4 weeks (5× faster), cut agency-related costs by 67%, and delivered optimized content expected to drive up to a 32% lift in conversions.

Nestle Purina Pet Care Company