Case Study: Billion-Dollar Hotel Group achieves a 27% increase in hotel bookings and a 73% cost reduction with OneSpace

Billion-dollar Hotel Group - Customer Case Study

Billion-dollar hotel group with thousands of properties worldwide needed a cost-effective way to boost online conversions by at least 10% through localized, keyword-driven content without adding internal overhead. The group engaged OneSpace, leveraging its on-demand hospitality experts and global network of writers to produce and optimize local website content (attractions, restaurants, nightlife) while preserving corporate brand standards.

OneSpace recruited local travel and hospitality writers, established a streamlined content workflow (guidelines, manager questionnaires, writing, editorial review, translation into 12 languages, and delivery for publishing) and managed the program end-to-end. OneSpace’s solution delivered a 27% year‑over‑year increase in hotel bookings, reduced agency-related costs by 73% versus competitors, and enabled scalable local optimization without adding internal staff.