Case Study: UEFA achieves seamless real-time multilingual updates and 4M mobile app downloads with OneSky

Seamless Automatic Online Updates for UEFA’s EURO Championship

UEFA, the governing body for European football representing 55 national associations and a global fanbase, faced the challenge of delivering real-time match updates across multiple platforms and languages during the 2016 EURO Championship (24 teams, 51 matches, millions of viewers and heightened mobile engagement). The scale—hourly updates for an international audience across broadcast zones and mobile apps—required fast, reliable multilingual publishing to keep local fans connected to every match.

OneSky provided a Translation Management System with API integrations that automated content import/export and enabled collaboration between UEFA’s in-house teams and external agencies. The solution supported hourly website updates in 11 languages, translated 150,000+ words, delivered instant updates to roughly 300,000 new users per day, and helped drive 4 million app downloads during the tournament month.

UEFA