Case Study: Google improves app localization for emerging markets with OneSky

Google Developers’ 5 Tips on Building for Emerging App Markets

The customer, Google, faced the challenge of adapting its products for high-growth but infrastructure-poor emerging app markets, where users commonly deal with a wide range of low-memory devices, poor internet connectivity, and expensive data plans. To succeed, Google's development teams needed to overcome these significant barriers to user acquisition and engagement.

Google's solution, developed with insights from their own teams, was guided by five key principles: removing installation barriers, optimizing for speed, building for intermittent connectivity, prioritizing a multilingual UI, and guiding new users. By implementing these principles, Google saw measurable success; for instance, optimizing its search UI for Hindi and English resulted in a 50% increase in Hindi searches on mobile. The vendor, OneSky, is highlighted in the case study as a top choice for providing the professional translation services and end-to-end localization platform required for such multilingual efforts.

Google

Mariya Moeva

Google Developer Programs Engineer