Case Study: YouNow achieves a 19% retention increase with OneSignal Web Push Notifications

YouNow Boosts Retention 19% with Web Push Notifications

YouNow, a live streaming social platform used by 15,000+ broadcasters daily, needed a faster way to notify specific groups of fans when broadcasters went live because email proved ineffective for their younger audience. To solve this time-sensitive engagement challenge, YouNow partnered with OneSignal and implemented OneSignal’s Web Push notifications (Web Push SDK).

Using OneSignal’s Web Push SDK and self-service setup, YouNow quickly launched browser push alerts that put users in control and matched mobile-level engagement on the web. The OneSignal solution boosted retention by 19% and increased time spent on the platform by 5%, delivering clear ROI while avoiding the overhead of building and maintaining an in-house push system.

YouNow

Peter Watts

Growth and Special Projects