Case Study: Whisker achieves 20% higher mobile app-driven revenue with OneSignal

Whisker’s push marketing breakthrough: Improving revenue by 20%

Whisker, the pet technology company behind the Litter-Robot and Feeder-Robot, needed a better way to align its software and marketing teams and make its mobile app more valuable for repeat purchases, cross-sells, and subscriber engagement. To address these gaps, Whisker turned to OneSignal for mobile push notifications and customer messaging.

Using OneSignal, Whisker built a more targeted push strategy, added deep linking with Branch.io, and connected CRM data to better segment users and personalize campaigns. The results included a 20% increase in mobile app-driven revenue, an 11% increase in mobile app sessions, and a 4% lift in new mobile push subscription signups, making push marketing one of Whisker’s top sales-driving channels in the app.

Whisker

Mike Woodall

Director of CRM & Subscriptions