Case Study: Vapronix Web achieves 7M subscribers and 41.6% retention with OneSignal

Vapronix achieves 41.6% retention rate with OneSignal's web push notifications

Vapronix Web, a New Delhi–based game and quiz publisher, faced falling return rates and rising costs to re-engage users across 200 countries; previous push tools like LetReach delivered poorly and proved expensive. To grow its audience and ad revenue, Vapronix Web adopted OneSignal’s web push notifications as a scalable, easy-to-integrate engagement channel.

OneSignal delivered web push with advanced segmentation, frequency capping, Intelligent Delivery, and A/B testing, enabling Vapronix Web to send localized, timely messages that users respond to. The result: subscribers grew from under 10,000 to 7 million, an average retention rate of 41.6%, a ~30% reduction in customer acquisition cost, and a 26% conversion rate from push-driven visits, driving higher ad impressions and revenue.

Vapronix Web

Ashutosh Kumar

Director and Co-Founder