Case Study: USA Today Sports Media Group achieves a 22% opt-in boost and 12M monthly notifications with OneSignal's WordPress VIP Plugin

USA Today Sports Media Group Boosts Opt-In Rate by 22% With OneSignal's WordPress VIP Plugin

USA Today Sports Media Group, the sports arm of USA Today that reaches more than 50 million readers monthly, needed better, non‑intrusive ways to engage and monetize its large audience and target users more efficiently. To address this, the team partnered with OneSignal and adopted OneSignal’s WordPress VIP Plugin to extend push notifications beyond the website.

By using OneSignal’s WordPress VIP Plugin to automate and target notifications, USA Today Sports Media Group now delivers over 12 million notifications per month, brings roughly 100K visitors back to the site each month, and achieved a 22% lift in opt‑in/re‑engagement/open rates. OneSignal’s integration and analytics gave editors one‑click publishing and audience-level targeting, making messaging timely, measurable, and scalable.

USA Today Sports Media Group

John Turner

Director of Business Development