Case Study: THG drives omnichannel growth and retention with OneSignal

THG Delivers Omnichannel Customer Experiences at a Global Scale

THG, the vertically integrated digital-first consumer brands group behind beauty and nutrition retail and its Ingenuity commerce platform, needed to maximize sales while keeping cost of sale efficient. With rising acquisition costs, saturated markets like the UK, and email becoming less effective, THG sought a stronger owned-channel strategy to retain customers, re-engage inactive users, and improve the customer journey through channels like mobile app messaging.

Using OneSignal for mobile push notifications and in-app messaging, THG built a more segmented CRM approach based on purchase history and engagement. OneSignal helped THG launch app download initiatives, deliver personalized offers and intro messages, and send promotions, product launches, 2FA prompts, and re-engagement campaigns—driving growth in its app user base, improving engagement with new users, and supporting more return purchases.

THG

Paul Bonner

Group Marketing Director