Case Study: Taptap Send scales global engagement with OneSignal

Taptap Send Caters to a Global Audience with Journeys

Taptap Send, a mobile app for international money transfers, needed a scalable and intuitive customer engagement platform to support its rapid global expansion into over 30 countries. Their decentralized team structure required a solution that could align all members, ensure a consistent user experience, and allow for quick onboarding of new market teams. They turned to OneSignal to implement a sophisticated messaging strategy.

Using OneSignal's Journeys feature, Taptap Send built over 100 unique, multichannel automation campaigns for onboarding and user re-engagement. By leveraging omnichannel messaging and A/B testing within OneSignal, they achieved a significant positive lift in user engagement, with some campaigns boosting activity by tens of times. This scalable solution from OneSignal empowered their global teams and drove sustained growth.

Taptap Send

Traci Trang

CRM Specialist