Case Study: Stadium Goods achieves higher mobile conversions and recovers abandoned-cart revenue with OneSignal

Stadium Goods Uses OneSignal to Create an Unparalleled Mobile Shopping Experience

Stadium Goods, the world's premier sneaker and streetwear marketplace, needed to develop its mobile app into a high-performing sales channel and move beyond generic mass marketing. Senior CRM Manager Inge Konther chose OneSignal for mobile push notifications—initially on the Free Plan and later upgrading—to better engage high-intent app users and deliver timely, personalized messages.

OneSignal enabled Stadium Goods to implement segmented push campaigns, Intelligent Delivery for optimal send times, Data Tags for personalized abandoned cart reminders (including product names), and streamlined remarketing workflows. The result was an impressive uplift in conversions during the 2019 holiday season, recovered revenue from abandoned carts, and the integration of push into every major promotional campaign; Stadium Goods serves 2M total users with 423K monthly active users and now relies on OneSignal to drive mobile engagement and sales.

Stadium Goods

Inge Konther

Senior CRM Manager