Case Study: Softonic achieves 2X increase in engagement and retention with OneSignal

Softonic Achieves 2X Increase in Engagement & Retention

Softonic, the leading global app and software discovery site with over 100 million monthly visitors, needed a more effective way to engage and retain users after relying on Firebase for mobile push. Product Manager Jesus Bosque led efforts to expand channels and personalization, and Softonic began experimenting with OneSignal’s web and mobile push to improve reach and message relevance.

Using OneSignal’s web and mobile push notifications, API-driven segmentation, Automated Messages and Intelligent Delivery, Softonic created 100+ finely targeted segments and automated behavioral triggers to send the right message at the right time. OneSignal helped Softonic double retention from 12% to 24%, drive a 50% increase in CTR, and scale messaging across 5.7M subscribers (including a 1.5M active English segment) on its 100M-visit platform.

Softonic

Jesus Bosque

Product Manager