Case Study: Sky Mavis boosts email engagement and player retention with OneSignal

Sky Mavis boosts email open rates above 20% with OneSignal

Sky Mavis, the company behind the blockchain game Axie Infinity and the Ronin network, faced a challenge in communicating with its player-owned gaming ecosystem. Their initial use of Substack for email was too limited, lacking the personalization, segmentation, and automation needed to send relevant, timely messages to a global audience with a direct financial stake in the platform.

By implementing OneSignal, Sky Mavis built a fully automated, multi-channel messaging system. The solution used behavior-based segmentation powered by on-chain data to distinguish player types and deliver targeted communications. This shift to more relevant messaging resulted in a dramatic increase in email performance, with open rates consistently jumping above 20% and sometimes reaching 30%, a near two-fold improvement over previous platforms. OneSignal empowered their communication across an ecosystem that generated $4.3 billion in revenue.

Sky Mavis