Case Study: Sing Tao achieves deeper reader engagement with OneSignal

Sing Tao lifts push CTR 8.5x with OneSignal

Sing Tao, one of Hong Kong's largest news app portfolios, faced the challenge of using push notifications to deliver breaking news at a massive scale without annoying readers and causing uninstalls. They needed to make this powerful channel feel personal and earned. To address this, they turned to the vendor OneSignal for their messaging platform.

OneSignal provided a solution centered on behavior-based segmentation and editorial restraint. By sending carefully selected, relevant content to specific reader segments, Sing Tao achieved an 8.5x lift in push click-through rates. The solution drove millions of monthly app sessions and sustained hundreds of millions of push notifications, with CTRs spiking to 3-5%+ during major events. OneSignal's platform enabled this disciplined strategy at scale.

Sing Tao