Case Study: TAG Heuer boosts engagement and conversion with OneSignal

Revolutionizing the Luxury Watch Market & Delivering Connected Experiences

TAG Heuer, a renowned luxury watchmaker, sought to enhance user engagement across its ecosystem of connected watches and apps. Their challenge was to find a messaging solution capable of targeting users by device and unifying user records to create a seamless, personalized experience. They partnered with OneSignal to address this need.

OneSignal provided a solution utilizing push notifications and in-app messaging. The platform's user segmentation and behavioral triggers allowed TAG Heuer to deliver highly targeted communications. This strategy resulted in a 48% conversion rate, doubling their previous rate, and drove 17% of all signups for a special edition watch from app notifications. OneSignal was instrumental in achieving these results.

TAG Heuer

Carlos Costa

Product Group Director