Case Study: Rapchat Boosts subscription retention with OneSignal and RevenueCat

Rapchat Boosts Subscription Retention With OneSignal & RevenueCat Integration

Rapchat Boosts, a North American media and entertainment app for music creators, needed a better way to improve subscription retention while keeping development focused on its core product. To avoid building a custom engagement and payments stack in-house, the team turned to OneSignal, alongside RevenueCat, to support onboarding, retention, trial incentivization, and cross-sell/upsell messaging for its Rapchat Gold subscription.

With OneSignal and RevenueCat, Rapchat built personalized, lifecycle-based messaging across push, email, and in-app channels using engagement and subscription data together. This let the team target users with timely trial offers, omnichannel discounts, and churn follow-ups, and the results included 2M push subscribers and an 85% in-app click-through rate. OneSignal helped Rapchat improve retention and conversion with segmented, contextual campaigns without adding major development overhead.

Rapchat Boosts

Seth Miller

Chief Executive Officer