Case Study: Radio Free Europe boosts opt-in rates and retention with OneSignal

Radio Free Europe boosts opt-in rates by 35% with OneSignal

Radio Free Europe/Radio Liberty (RFE/RL), a major media organization, faced a challenge when building its own push notification platform became too time-consuming and resource-intensive. To transition to modern digital engagement, they needed a reliable and easy-to-integrate solution, which led them to the vendor OneSignal and its engagement platform.

OneSignal implemented its platform with a built-in SDK, enabling RFE to utilize segmentation and in-app messaging without draining engineering resources. A key feature was automatic language detection for localizing notifications. The results were significant, including a 35% increase in opt-in rates and an average click-through rate of 2.52%. OneSignal's solution also contributed to a 15% increase in user retention.

Radio Free Europe