Case Study: The Princeton Review achieves a 400% increase in conversions with OneSignal

Princeton Review Uses Push to Reduce Abandoned Carts

The Princeton Review, an education e-commerce company, needed a way to engage website visitors before they completed registration—until then they couldn’t message users because emails were only collected after purchase or a lengthy sign-up. To solve this, The Princeton Review adopted OneSignal’s web push notification service to reach unregistered browsers with timely, personalized messages.

Using OneSignal’s API and Dashboard for tagging, segmentation, automation, A/B testing and “best time” delivery, they went live in under a week and began targeting cart-abandonment, promotions and upsells. OneSignal’s solution drove a 400% increase in conversions—users who opt in are four times more likely to purchase—resulting in clear revenue lift and improved engagement.

The Princeton Review

Suleman Rehmani

Director of Ecommerce