Case Study: Palisades Tahoe Ski Resort boosts app engagement with OneSignal push notifications

Palisades Tahoe Ski Resort Peaks App Engagement Using Push Notifications

Palisades Tahoe Ski Resort, a major North Lake Tahoe ski destination, needed a better way to engage guests and improve the mobile experience during its short, weather-dependent winter season. The resort’s digital marketing team wanted to deliver timely, relevant updates and build stronger relationships with app users, and turned to OneSignal’s mobile push notifications to help solve this challenge.

Using OneSignal, Palisades Tahoe implemented push notifications across the guest journey for confirmations, updates, re-engagement, feature adoption, and cross-sell opportunities. The resort sent real-time alerts about terrain conditions, chair lift status, crowd management, traffic-related offers, and contests, with app engagement surpassing its website and other channels. OneSignal’s app behavior and geolocation segmentation helped Palisades Tahoe deliver more relevant messages at the right time, making push notifications a primary communication tool for the team.

Palisades Tahoe Ski Resort

Tracy Chang

VP of Digital Marketing