Case Study: Ogun achieves 35% reduction in churn with OneSignal

Ogun Reduces Churn by 35% with OneSignal’s In-App Messaging System

Ogun is a Barcelona-based construction management app that helps contractors and trades coordinate projects. Lacking a native in-app messaging system, Ogun needed a scalable messaging platform to deliver push notifications, in-app messages, and onboarding flows without draining engineering resources, so they selected OneSignal’s mobile push and Advanced In-App Messaging features.

OneSignal implemented features like the In-App Messaging Carousel, IAM Templates, and its mobile push service to recreate a WhatsApp-like notification experience and guide users through onboarding. As a result, Ogun saw an 80% increase in onboarding CTR, a 27% improvement in app retention, and a 35% reduction in churn after adopting OneSignal.

Ogun

Ignasi Salvador

Chief Executive Officer