Case Study: OnDemandKorea boosts user engagement and retention with OneSignal

ODK’s Journey to Enhanced User Engagement

OnDemandKorea (ODK), an OTT streaming service for Korean entertainment, wanted to improve user engagement and retention but was limited by SendGrid’s difficult email template customization and lacked mobile-friendly messaging options. The marketing team needed a more user-friendly way to run targeted campaigns across channels like email, push notifications, and SMS to boost retention and LTV.

OneSignal provided ODK with a multichannel messaging platform including email, mobile push notifications, in-app messaging, SMS, Data Tags, and Journeys, enabling non-technical marketers to build segmented, behavior-based campaigns and re-engagement flows. With OneSignal’s support and flexibility, ODK reported a 12% increase in Monthly Active Users (MAU), stronger targeting, positive early SMS results, and higher click-through rates from creative in-app messaging experiments like GIFs.

OnDemandKorea

Sowoon Jo

Marketing Lead