Case Study: Nexstar Digital drives user engagement across local news apps with OneSignal

Nexstar Digital Uses Push to Drive User Engagement Across Hundreds of Local News Apps

Nexstar Digital, the largest local broadcaster in the US, faced the challenge of managing a consistent digital communication strategy across hundreds of its local news station apps. Their previous vendor lacked the usability needed for their editorial teams to efficiently send timely push notifications, which are critical for engaging users in a competitive media landscape.

By implementing OneSignal, Nexstar Digital gained a flexible platform with a powerful API that integrated push notification authoring directly into their existing CMS workflow. This solution empowered their local newsrooms to easily send targeted and breaking news alerts, which significantly drove user engagement and return visits. OneSignal's straightforward analytics also allowed each station to independently monitor and optimize the performance of their campaigns.

Nexstar Digital

Drew Clayton

Vice President of Product Management