Case Study: National Rugby League boosts user engagement with OneSignal

National Rugby League achieves 72% increase in user growth with OneSignal

The National Rugby League (NRL) faced a build-versus-buy challenge for its digital communication strategy. Its previous internal system could only send limited game alerts, and the technology team lacked a scalable platform to deliver personalized, automated messages to its fans across multiple teams. The NRL needed a solution to improve user engagement without the time and resource cost of building and maintaining an in-house system.

By implementing OneSignal, the NRL gained access to core messaging features like in-app messaging, geolocation targeting, and intelligent delivery. This allowed the team to send highly personalized and timely content, which refined the user app experience and drove engagement. As a result, the NRL consistently saw over 1 million monthly active users and achieved a 72% increase in user growth.

National Rugby League (nrl)