Case Study: Mic increases news engagement by 10% with OneSignal

Mic Increases News Engagement by 10% with Rich Notifications

Mic, a media and entertainment company, wanted to increase user engagement with its news app. They sought to leverage iOS 10's new rich notifications to provide a more frictionless content experience for their readers directly from their lock screens. This led them to implement OneSignal's push notification service.

Using OneSignal, Mic implemented rich push notifications that allowed users to view video and news summaries without opening the app. This solution provided a seamless way to consume content and opt-in for topic updates. As a result, users arriving from these OneSignal-powered notifications spent 10% more time engaging with content compared to other traffic sources.

Mic

Dan Phillips

Product Engineer