Case Study: letgo reactivates 28,000+ dormant users with OneSignal

letgo reactivates 28K+ dormant users with OneSignal

letgo, a leading Turkish second-hand marketplace, faced the challenge of reactivating dormant users who, after 9 days of inactivity, were unlikely to return. This decline in active users threatened the platform's overall health. To address this, letgo partnered with vendor OneSignal and used its mobile segmentation tools to precisely target users within a critical 7-9 day inactivity window.

Using OneSignal, letgo implemented a solution featuring personalized and localized push notifications. This strategy reactivated over 28,000 dormant users in a single campaign, achieving click-through rates up to 4.5 times higher than generic campaigns. OneSignal also enabled a successful welcome campaign for 1.3 million new users and ensured a 98%+ message delivery rate, significantly strengthening marketplace engagement.

Letgo