Case Study: LBC Studios boosts player engagement and reduces churn for 10M gamers with OneSignal

LBC Studios Enhances User Experience for 12 Million Gamers using OneSignal

LBC Studios, creator of the mobile game Hempire, faced declining open rates and needed a better way to engage and retain its more than 10 million players. Marketing director Kevan O’Brien shifted the studio toward push notifications and personalized, behavior-driven messaging and partnered with OneSignal to deliver those engagement capabilities.

OneSignal supplied rich media push notifications, deep linking, audience segments and data tags so LBC Studios could target players by purchase history and in-game level, change notification visuals (LEDs/app icon) and re‑engage churned users. The result was improved open rates, reduced churn and stronger retention across its 10M+ user base (12M downloads worldwide, 30K DAU), with LBC Studios crediting OneSignal for better customer turnout and more effective cross-promotion.

LBC Studios

Solon Bucholtz

CEO & Co-Founder