Case Study: Kyivstar boosts mobile engagement and revenue with OneSignal

Kyivstar boosts MAU 10% and revenue-generating transactions 50% with OneSignal

Kyivstar, the largest telecommunications network in Ukraine, needed a robust engagement solution to communicate with its mobile app users. Their previous provider presented limitations in configuring, targeting, and automating communications with precision. To address this challenge, Kyivstar turned to OneSignal for its customer engagement platform.

By implementing OneSignal, Kyivstar gained the ability to easily build dynamic user segments and automate personalized messaging through in-app messages and push notifications. This solution enabled them to shift their focus to user retention, resulting in a 10% increase in monthly active users and a 50% rise in revenue-generating transactions. OneSignal helped create new revenue streams, contributing to a 10% overall increase in mobile service revenue and establishing their app as a major revenue source.

Kyivstar