Case Study: InCrowd achieves a scalable omnichannel sports marketing platform and boosts fan engagement with OneSignal

InCrowd Leverages OneSignal to Build The Ultimate Omnichannel Sports Marketing Platform

InCrowd, a London-based sports marketing and data management company and maker of the Bridge digital experience platform, needed a scalable, reliable messaging solution to connect fans across web, mobile apps and stadium touchpoints. After iterating through home-built systems and other providers, InCrowd chose OneSignal for push notifications and in‑app messaging because of its clean API, strong SDK support, documentation, and built‑in automation and segmentation.

Integrating OneSignal into Bridge let InCrowd surface scheduling, audience segmentation, geotargeting and Intelligent Delivery directly in their management tools and Audience Builder, enabling hyper‑personalized push and in‑app campaigns at scale. OneSignal reduced InCrowd’s development overhead while helping customers boost open rates, click‑through rates and in‑app purchases, grow subscribers, and deliver more timely, revenue-driving fan experiences.

InCrowd

Helen Nicholls

Head of Marketing