Case Study: Zenni Optical doubles engagement and revenue with OneSignal

How Zenni Optical boosted retention, doubled engagement and revenue, and embraced data-driven customer engagement with OneSignal

Zenni Optical, the first and largest online retailer of prescription and non-prescription eyewear, wanted to strengthen its mobile-first strategy as app traffic grew to 15% of total visits. Before working with OneSignal, Zenni’s marketing campaigns were bug-prone and depended heavily on engineers, while its existing software lacked the flexibility needed for personalized messaging and experimentation.

With OneSignal’s email, in-app messaging, journeys, mobile push notifications, and SMS, Zenni centralized omnichannel campaigns, launched personalized automated journeys, and used testing to refine CTAs and content. The results were strong: Zenni reported a 16% improvement in active engagement in two months, 2x growth in engagement and revenue overall, an 8% lift in in-app purchases, and customers in lifecycle channels purchased 32% more pairs of glasses, driving 22% greater lifetime value.

Zenni Optical

David Ting

CTO & Global General Manager