Case Study: GEDI Digital boosts subscriptions and audience engagement with OneSignal

Gedi Digital accelerates audience engagement and operational efficiency with OneSignal

GEDI Digital, a leading Italian and European media publisher, needed a better way to manage mobile engagement across its newsrooms, streaming platforms, and radio properties. Its previous custom messaging tool was rigid, costly, and lacked key capabilities like segmentation, API integrations, performance insights, and web push support. GEDI Digital turned to OneSignal’s messaging platform to gain more flexibility, scalability, and control over audience engagement.

With OneSignal, GEDI Digital used segmentation, API integrations, HTML and in-app messaging templates, and event streams to streamline campaign creation and improve real-time delivery. The marketing team no longer needed developer support for every update, which sped up execution and reduced operational friction. As a result, GEDI Digital saw a 22% increase in iOS subscribers and an 80% boost in user activations in the second half of 2024 compared with the same period the year before.

GEDI Digital