Case Study: FoodHero drives higher revenue and cart recovery with OneSignal

FoodHero automates retention & drives measurable revenue at scale

FoodHero, a Canadian surplus food marketplace focused on affordability and reducing food waste, needed a better way to unify customer engagement as it expanded nationwide across Canada. The team wanted to avoid fragmented messaging across channels and regions, while improving onboarding, re-engagement, abandoned-cart recovery, and timely inventory updates. FoodHero chose OneSignal’s messaging platform, including push, email, in-app messaging, and Journeys.

With OneSignal’s automation, multilingual Journeys, and Intelligent Delivery, FoodHero streamlined personalized communication across English and French audiences and multiple time zones. The company used real-time push notifications to highlight new inventory, boosting daily revenue by up to 10%, and its cart recovery journeys helped recover up to 10% of abandoned carts month over month. OneSignal also helped FoodHero scale segmentation and personalization through its Mixpanel integration, making messaging more relevant and effective.

FoodHero

Matthew Bienz

Head of Marketing