Case Study: Felipe's Mexican Taqueria boosts promo sales with OneSignal RCS

Felipe's Mexican Taqueria Case Study

Felipe's Mexican Taqueria, a New Orleans-based restaurant group, faced significant challenges with its SMS marketing strategy. Their need for timely, in-the-moment promotions was hampered by slow delivery speeds that took hours and high failure rates, which restricted their ability to engage customers effectively. They turned to OneSignal to implement a solution using RCS messaging.

By switching to OneSignal's RCS platform, Felipe's Taqueria achieved dramatically faster campaign delivery, sending messages to nearly 50,000 subscribers in just 13 minutes with zero failures. This solution also provided a branded experience with their logo and identity attached to each message. The results included a nearly 5% year-over-year increase in promo sales, with RCS-driven promotions outperforming their previous SMS campaigns in 7 out of 10 comparable sends.

Felipe's Mexican Taqueria