Case Study: EatStreet boosts retention of 1.7M users with OneSignal

EatStreet Boosts Retention of 1.7M Users with Web & Mobile Push

EatStreet, a Madison, WI–based delivery and e-commerce platform serving over 15,000 restaurants in 250 cities, needed to re-engage and retain its 1.7M users while driving app downloads. For retention, mobile push was the critical channel, so EatStreet partnered with OneSignal to deploy web and mobile push notifications along with personalization, segmentation, A/B testing, and automated messaging.

Using OneSignal’s web and mobile push platform, EatStreet implemented market-segmented, personalized campaigns, A/B tests, and automated re-engagement flows—sending 2–5 targeted pushes per week—to boost stickiness. With minimal engineering effort, OneSignal enabled fast execution and measurable impact: improved relevance and engagement and a demonstrable lift in retention across EatStreet’s 1.7M users.

EatStreet

Mike Rome

Chief Marketing Officer