Case Study: Cinko cuts time to first transaction by 75% with OneSignal

Cinko cuts time to first transaction by 75% with OneSignal

Cinko, a Latin American digital wallet for freelancers and remittance recipients, faced a significant user activation challenge. Their healthy signup and KYC completion funnel was followed by a two-week period of user inactivity, with an average of 14 days to a first transaction. Their existing messaging setup was a fragmented combination of Mailchimp and an internal tool, offering only country-level segmentation and no behavior-based automation, which prevented their lean marketing team from effectively re-engaging dormant users.

By implementing the OneSignal platform with support from partner Bildung, Cinko unified its messaging and shifted to behavior-based targeting. They built automated journeys for onboarding, activation, and post-transaction feedback. This solution had a massive measurable impact: OneSignal helped reduce the time to first transaction by 75%, from 14 days down to just 3-4 days. This dramatically improved user retention and opened up new reactivation opportunities through advanced segmentation.

Cinko