Case Study: Check City achieves real-time delivery and a 336% increase in click-through rate with OneSignal

Check City Tests Their Way to the Right Push Notifications Provider

Check City, a short-term lender with hundreds of thousands of customers across 65 US locations, wanted to add web push notifications to its marketing mix but found its first provider imposed 15-minute scheduling limits and experienced sending delays up to an hour—causing low CTRs and potential compliance risks. After searching for alternatives, Check City selected OneSignal’s push notification platform (testing via a free account and using OneSignal’s WordPress Plugin) to meet its need for real-time, reliable messaging.

OneSignal delivered real-time sends, confirmed deliveries and easy WordPress integration, allowing Check City to onboard 14,000 subscribers and run hundreds of thousands of notifications without scheduling or delivery issues. The move produced measurable gains: click-through rates rose from 0.11% to 0.48% (a 336% increase), Check City achieved similar click volume with far fewer sends compared to the competitor, conversion rates remained strong (~4.46% vs. 4.21%), and sending delays were eliminated—leading Check City to migrate fully to OneSignal and adopt features like Category Opt In and Advanced Analytics.

Check City

Nathan Young

Director of Online Marketing