Case Study: Cashea boosts activation and retention with OneSignal

Cashea unlocks growth and team synergy with OneSignal

Cashea, a financial technology company in Venezuela, wanted to improve user activation, retention, and campaign efficiency as it scaled. The team struggled to keep new users engaged after sign-up, communicate effectively with users at different lifecycle stages, and personalize messages based on behavior, location, and purchase history.

Using OneSignal’s messaging platform, including Journeys, segmentation, in-app messaging, email, push notifications, and templates, Cashea automated onboarding, payment reminders, re-engagement, and localized campaigns. As a result, Cashea achieved a 43% improvement in first-month activation, 12% month-over-month MAU growth over three months, and streamlined collaboration by reducing dependence on its development team.

Cashea

Marco Rosales

Growth and Performance Lead