Case Study: Carista drives 30%+ more sales with OneSignal

Carista shifts messaging into high gear and drives 30%+ more sales

Carista, an eCommerce mobile-first brand, helps drivers diagnose, customize, and service their vehicles from a smartphone app. As the company grew, it needed a faster, more flexible way to send timely promotions and product updates without relying on engineering support, custom builds, or app release cycles. OneSignal was the vendor it turned to for help with re-engagement and retention messaging.

With OneSignal’s push notifications, in-app messaging, and email tools, Carista was able to launch targeted campaigns quickly and without building custom screens. The impact was significant: one push campaign drove a 31% increase in hardware sales, an 85% month-over-month boost in user reactivations, 2,000 website visits, and a 5.45% click-through rate. Another offer delivered to nearly 4,000 users produced a 19% lift in hardware sales, a 77% increase in GM user reactivations, a 5.94% CTR, and one-third of that day’s site traffic.

Carista

Petya Andreeva

Head of Product