Case Study: Buenbit drives revenue and product adoption with OneSignal

Buenbit Leverages Cross-Channel Messaging to Drive In-App Promotions and Transactions

Buenbit, a cryptocurrency exchange and cross-border payment platform in Latin America, needed a more effective way to drive onboarding, product adoption, and transaction activity beyond email alone. The team wanted a centralized messaging solution that could support mobile-first communication across channels and integrate smoothly with its existing tech stack, so it chose OneSignal.

With OneSignal’s email, push notifications, in-app messaging, and Journeys, Buenbit automated onboarding, security, upsell, and re-engagement campaigns, including personalized flows for coin swaps, 2FA, crypto cards, and loan promotions. By integrating OneSignal with Mixpanel, Buenbit could track performance and tie messaging directly to business outcomes: more than 30% of in-app transactions were attributed to OneSignal messaging, and 54% of crypto loans in the first month came from OneSignal-driven communications.

Buenbit

Lucia Ortiz

Growth Marketing Specialist