Case Study: Blue Wizard Digital boosts player retention and reengages 2M web-push subscribers with OneSignal

Blue Wizard delights 2M web push subscribers with a personalized gaming experience

Blue Wizard Digital, the web-based gaming studio behind hits like Shell Shockers, faced a common challenge: keeping players engaged and improving retention so more users would convert to paying customers. To solve this, Blue Wizard Digital turned to OneSignal for web push and messaging tools that could deliver real-time, personalized communications and integrate easily with their analytics.

Using OneSignal’s web push, advanced segmentation, automated reengagement flows, A/B testing, Intelligent Delivery and the new email capture web prompt, Blue Wizard Digital built nearly 100 audience segments and grew a loyal web push audience to 1.4 million subscribers. The OneSignal-powered prompts also added several thousand email signups per day to their newsletter, while targeted notifications and experiments improved open/CTR and helped reengage players (day- and week-after flows), boosting retention and monetization among high-value player segments.

Blue Wizard Digital

Jonathan Kisiloski

Digital Marketing and Analytics Specialist