Case Study: Bitcoin.com boosts conversions and email engagement with OneSignal

Bitcoin.com boosts conversions by 30% with OneSignal

Bitcoin.com, a global crypto platform, faced challenges scaling its messaging infrastructure. Using Firebase for push notifications risked overloading backend servers and required inefficient manual batching. Additionally, broad email campaigns sent to inactive users were harming their domain reputation and deliverability. They turned to OneSignal for a more reliable customer messaging platform with smarter targeting.

By implementing OneSignal, Bitcoin.com utilized its throttling capability for safe high-volume push notifications and adopted Journeys to guide users through complex flows. Crucially, the use of OneSignal's Message Events within Segmentation allowed them to target only active email users. This strategy resulted in a 30% increase in conversions, a 67% boost in email opens, and a record-high domain reputation, all while targeting significantly fewer users.

Bitcoin.com